BIO

Steve "Juice" Thoby, a force to be reckoned with in the music industry, has an innate passion for music that dates back to his early childhood. At the tender age of six, Steve was already a prodigious talent in poetry and rhyme, captivating audiences at family functions with his mesmerizing performances. It soon became apparent that Steve was destined for greatness in the world of music.

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Hailing from a challenging background, Steve understands the value of hard work and perseverance. He firmly believes in creating opportunities rather than waiting for them to knock on his door. Guided by the inspirational words of the late great Nipsey Hussle, "The Marathon Continues," Steve has dedicated his life to not only building his own legacy but also paving the way for future artists.

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With years of experience in the music industry, Steve has honed his skills as an exceptional emcee, artist, and visionary. His unique and innovative approach to the business has earned him a reputation as a trailblazer and thought leader. Steve's mantra, "Quality Ova Quantity," is a testament to his unwavering commitment to excellence and originality.

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As the co-founder and artist manager at Artists Aligned, Steve "Juice" Thoby is a true embodiment of talent, passion, and determination. His keen eye for identifying and nurturing raw talent has positioned him as one of the most influential figures in the industry today. With a proven track record of success, Steve continues to create a lasting legacy that inspires and empowers the next generation of artists.